Discover more from Lynsie Campbell
Want people to love your product? Help them learn your product.
You have the customer. Now you need to keep the customer. And the best way to do that is to make sure they realize the full value of your product as quickly as possible.
So, how do you do that? Teach them how to become experts!
I use a lot of different software on a pretty regular basis. Webflow for websites. Canva for design. Ghost for writing. Notion for, well, everything. And I've noticed something about the platforms that I use frequently (and love the most).
They're really good at helping me learn how to use them.
If you're looking for inspiration, here are four companies that do teaching really well.
I'm no expert by any means, but I can hack together a website, landing page, or e-commerce shop in Webflow pretty quickly at this point. All thanks to Webflow University.
Webflow University offers a robust library of FREE lessons covering everything from basic web design and typography to interactions and 3D transforms. A few of their most populare courses are:
Webflow 101 crash course (41 lessons)
Freelance web design boot camp (43 lessons)
Figma to Webflow (10 lessons)
While Notion Guides (from Notion) is a great resource for learning the all the features, the gold is in the peer-to-peer learning environment that Notion has fostered since its launch. Case in point, Thomas Frank👇
People like Thomas Frank (above), Red Gregory, and the folks at NuttLabs have built businesses teaching people how to get the most out of Notion. I've definitely spent an inordinate number of hours consuming their content.
Canva Design School
Canva Design School's goal is to help everyone create beautiful designs in Canva. This could be anything: logos, flyers, resumes, advertisements, and memes.
Like Webflow, Canva has created several very popular courses to help people fine-tune their skills. Their most popular courses, according to ratings on the site:
Canva for Beginners (10 lessons)
Social media mastery (12 lessons)
Branding your business (12 lessons)
What do these have in common? I noticed a few things.
Community. All of these companies have learned to harness the power of their super users / community. Experts who don't work for Webflow, Notion, or Canva are helping other people learn how to master these tools.
Templates. They make it easy to get started. The scariest thing can be a blank page. Give people a solid starting point and they'll go from 0 to 1 much faster.
Education Beyond Their Software: Webflow doesn't just teach Webflow. They teach web design. Canva teaches graphic design. Notion teaches project management.
If you want people to love your product, help them learn your product.
Until next time,
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