Discover more from Lynsie Campbell

I'm a 2x tech founder, pre-seed VC, & author of This Better Work. I publish two newsletters. Microdose Marketing: 1 minute reads on specific marketing topics & This Better Work: Startup advice, pre-seed investing insights, and weird personal stuff. Enjoy!

Microdose Marketing

Microdose Marketing: Wireframes = Product Management, Right?

Nov 23, 2022

WRONG.

If you work in marketing (or tech), you should know how to throw together a basic wireframe.

There are soooo many ways to create them. FREE ways. And it’s easy.
Bonus points: FUN 🎉

WIREFRAMES & MARKETING

I dropped the search phrase “marketing and wireframing” into Google. I thought there’d be a billion results. There weren’t. This likely means that wireframing in marketing hasn’t been widely adopted.

So, why wireframe?

A basic wireframe is the easiest way to visually communicate what’s in your head to someone else. It makes it super easy for designers to take the idea from your head (left) to refined design (right).

Also, this isn’t necessarily for you. Some of your co-workers will be visual learners. Here’s a great chance to learn to work with people.

Some Software

I’ve done this so many ways over the years. Powerpoint, Canva, Sketch, InVision. I’m currently using Justinmind.

There are so. many. options.

REAL QUICK

Before I let you go. I’m curious…

Until next time,
✌️Lynsie

lynsiecampbell.com
thefund.vc

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